• Attracting targeted traffic to the site
• Increasing bank awareness
We selected the following list of targeting parameters to separate the target audience:
Socio-demographic:
• Male/Female 20+ years old
User interests:
• Shopping
• Online shopping
• Online shopping
• Travel
• Traveling abroad
• Frequent flyers
• Budget travel
• Health
• Fitness
• Beauty
• Fashion & Style
• Food & Drink
• Dancing
• Wine
• Gourmet
• Outdoor Activities
• People & Entertainment
• Events / cultural activities
Daily optimization:
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
As a result of the advertising campaign, we obtained the following indicators:
During the time of advertising campaign we were able to reach 165 973 unique users.
Session duration – 1:18 (avg in mobile channels – 30 sec)
Pages per session – 3,54
Bounce rate – 2,6%
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