Advertising campaign
Ajmal Perfumes
Tasks:
• Attracting target audience to the website
• Informing about the sale
• Informing about the sale
Instruments:
Geo:
• UAE
Implementation
Targetings:
To reach the target audience, the following list of targeting was selected:
Targeting by socio-demographic characteristics:
• Male and female 25-50 years old
Interests:
| Cosmetics: • Fashion & Style • Beauty • Fashion • Accessories • Presents/gifts • Dermatology • Health & Fitness • Accessories • Cruise vacation • Travel • Adventures • Business travel • Honeymoon • Society |
• Perfumes • Oil perfumes • Amber wood • Fragrances • Cologne • Mists • Home fragrance • Hair care • Body care • Eau de Cologne • Eau de Parfum • Eau de Toilette • Essential oils • Sillage |
Shopping: • Shopping • Sales • Seasonal shopping • Online purchases • Internet consumer • Blogging |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Impressions:
Clicks: 19 011
CTR: 0,86%
Reached: 552 879 unique users.
By optimising the placements, the planned number of imressions was exceeded by 3,28% within the budget.
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CTR - 0,86%
Device manufacturers
Operating system
Screenshots of placements
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