Advertising campaign
acer
Tasks:
• Spreading awareness about Acer Porsche Design model
• Attracting target audience to the website
• Attracting target audience to the website
Instruments:
• Fullscreen banners
• Targeting by interests and socio-demographic parameters
• Daily manual optimization
• Targeting by interests and socio-demographic parameters
• Daily manual optimization
Geo:
Turkey
Implementation
Implementation
In order to reach the target audience, we targeted by socio-demographic parameters and relevant interests:
•Laptops
•Electronics
•Mobile devices
•New technologies etc.
Then users who interacted with the ad were taken to the client’s website, where they could get acquainted with the product in details.
Result
Due to daily manual optimization, it was possible to achieve exceedance of the plan within the budget.
Impressions
Plan – 1 734 286
Fact – 1 751 214
Reach
Plan – 780 000
Fact – 787 852
Screenshots of placements
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