Case acer – BYYD
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Tasks:

• Spreading awareness about Acer Porsche Design model
• Attracting target audience to the website

Instruments:

• Fullscreen banners
• Targeting by interests and socio-demographic parameters
• Daily manual optimization

Geo:

Turkey

Implementation

Implementation

In order to reach the target audience, we targeted by socio-demographic parameters and relevant interests:
•Laptops
•Electronics
•Mobile devices
•New technologies etc.

Then users who interacted with the ad were taken to the client’s website, where they could get acquainted with the product in details.

Result

Due to daily manual optimization, it was possible to achieve exceedance of the plan within the budget.
Impressions
Plan – 1 734 286
Fact – 1 751 214

Reach
Plan – 780 000
Fact – 787 852

Devices

Screenshots of placements

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