Case 3S Kale Topaz residence – BYYD
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Tasks:

• Increasing the brand recognition
• Attracting traffic to the latest project page

Instruments:

• Native Banners
• Optimization by Google Analytics
• SuperGeo

Geo:

İstanbul - Merter, Güngören, Davutpaşa, Topkapı, Bahçelievler, İstoç, İstinye Üniversitesi, Yeni Yüzyıl Üniversitesi, Koç Hastanesi

Implementation

Targetings

In order to attract the right audience to the 3S KALE Topaz Residence project, SuperGeo targeting has a critical role. Advertising campaign was seen by audiences in locations nearby the Topaz Residence project.

Socio-Demographic Profile - Female / Male 35-55

Targeted User Interests: Real Estate Sale / Purchase of houses The property Buildings Apartments Investments Insurance Loans Financial News Business

Optimization

The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform in conjunction with Google Analytics. During the campaign, were selected apps, the traffic from which gave the best performance:

Average sessions duration: 1 Minute Sessions Depth: 2,39 Pages

Result

Clicks
Plan – 30 000
Fact – 31 341

Impression
Plan – 1 764 706
Fact – 1 839 975

CTR1,70%

Devices

Device manufacturers (top 5)

59%
Samsung
13%
Huawei
9%
Apple
8%
Xiaomi
2%
Oppo

Screenshots of placements

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