• Promotion of new products of the company
• Targeting by social demographics and interests
• Brand Lift
• SSP optimization in conjunction with Yandex. Metrica
Targeting:
To highlight the target audience of buyers, the following list of targeting was selected:
Socio-demographic parameters:
• Men and women of the age group – 18-45 years
Interest groups:
| • Gamers • Students • Office • Career • Education |
• Hobbies and interests • Health and Fitness • Food and drinks • Fashion and style |
Production:
To promote our products, we have created Rich Media creatives in both Russian and Uzbek, as well as a Brand Lift research one.
Optimization:
We optimized the advertising campaign based on statistics from the BYYD platform, removing applications from the blacklist where there was low user interest in our advertising offer. Through daily manual optimization, we achieved a click-through rate (CTR) higher than the planned level. During the entire advertising campaign, optimization was carried out according to BYYD and Yandex metrics in conjunction with Yandex Metric data. Every day, a list of sites was selected based on sessions providing the best behavioral metrics for the site, which met the criteria set by our established KPIs.
As a result of the advertising campaign, the following results were achieved:
Rich Media format:
Impressions:
Clicks: 7 639
CTR: Plan – 0,30% / Fact – 0,32%
Total Reach: 1 087 017 unique users
According to Yandex Metrics behavioral indicators:
Sessions: 6 456
Failures: 35,7% (Excellent indicator, average over mobile channel is 50%)
Average time on site: 00:00:52 (Excellent indicator; average on mobile channel is 30 seconds)
Video format:
Impressions:
Clicks: 4 192
CTR: Plan – 0,30% / Fact – 0,31%
Total reach: 606 551 unique users
According to Yandex Metrics behavioral indicators:
Sessions: 2 393
Failures: 37,6%
Average time on site: 00:00:58
By age:
By gender:
Brand Lift:
1 Flight:
Have you heard about new flavors 18+?
2 Flight:
Have you heard about new flavors 18+?
Top apps:
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