13 August 2025

Peru’s advertising Market: Insights for 2025 According to DataReportal

According to DataReportal, Peru’s advertising market in digital is expected to account for 41.6% of total ad spending in 2025. It underscores its pivotal role in most brands’ media strategies.

To make the most of this opportunity, brands need a thorough understanding of the local landscape — especially the mobile sector. They should build their strategies on current data and emerging trends.

This report offers valuable insights into Peru’s digital and mobile markets, as well as projections for 2025 from DataReportal.

Population of Peru in 2025

In 2025, Peru’s population will reach 34.4 million, marking a modest year-on-year growth of 1.1%.

Nearly four out of five Peruvians (79.3%) live in cities, underscoring the country’s high level of urbanization.

The gender split is nearly equal — 50.3% women and 49.7% men — while the median age stands at 30.2 years.

For Peru’s advertising market, these figures mean a large, young, and predominantly urban audience, which is especially attractive for digital and mobile advertising.

The balanced gender ratio offers brands equal potential to target male and female consumers. Urban concentration simplifies campaign reach and distribution in major population hubs.

75.9% residents of Peru use the Internet

By 2025, 27.3 million people in Peru will be internet users, representing 79.5% of the population. The year-on-year growth is 1.1%.

Peru’s Advertising Market: statistics

Peru’s advertising market continues to expand, with total ad spending across online and offline channels reaching $1.15 billion in 2025. It’s a 5.5% rise from the previous year.

Peru’s advertising market represents 41.6% of total ad spend, reaching $477 million.

It has shown a strong year-over-year growth of 11.9%.

These figures highlight the steady expansion of Peru’s advertising market. This reflects both the increasing importance of advertising in Peru’s economy and the strong momentum driving the industry forward.

In-App Advertising in Peru

DataReportal forecasts that in-app advertising spend in Peru will hit $133 million in 2025, marking a 27.8% year-over-year increase.

This shows that in-app advertising is emerging as one of the fastest-growing segments in Peru’s ad market.

Programmatic Advertising Trends in Peru

In 2025, programmatic ad spend in Peru climbed to $403 million, marking a 13.8% increase compared to the previous year.

Programmatic now accounts for 84.4% of the country’s total digital ad market. It highlights its rising importance and effectiveness for brands. This share is 1.7% higher than in 2024 and surpasses the 2025 level observed in Argentina.

Programmatic advertising in Peru is not only expanding rapidly in monetary terms but is also strengthening its dominance within the digital landscape. This makes it an increasingly essential channel for brands aiming to maximize reach and efficiency.

Check out our guide to learn more about programmatic advertising.

Why choose programmatic advertising in Peru?

Mobile programmatic advertising is one of the most effective tools for generating audience engagement.

We have successfully executed campaigns in industries such as FMCG, pharmaceuticals, automotive, and retail, both globally and across Latin America.

Interested in testing this approach and seeing tangible results in 2025?

Reach out to BYYD — a top programmatic platform designed to help brands grow and meet their objectives.

Check out our case studies and send us an email – let’s launch your next campaign together.