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14 February 2024

Marketing in Peru: In-App Advertising Trends for 2024

Marketing in Peru is a dynamic field with unique characteristics. For example, at the beginning of 2023, 24.31 million Peruvians were using the Internet, representing 71.1% of the country’s population.

Additionally, with the increase in mobile connections to 40.03 million in 2023, mobile devices have become a key channel for digital advertising in Peru. As the use of mobile devices continues to grow, programmatic advertising has also gained popularity.

This trend has led advertisers in Peru to increasingly utilize in-app mobile advertising as the primary method of audience engagement.

Let’s delve deeper into the digital industry in Peru. We’ll explore the unique features of this market and analyze the current trends in mobile advertising.

  • In 2024, digital advertising spending in Peru is projected to reach $430.0 million USD.

Overall, 2024 will be a historic year for the digital market. This is because, according to WARC forecasts, global advertising spending is expected to grow by 8.2% by 2024, surpassing $1 trillion for the first time.

This largely reflects the growing interest in internet advertising. This interest is particularly noticeable in Latin American countries. Find out why this is the case and what awaits the Latin American market here.

ad spending in Peru
  • In 2024, the average advertising expenditure on the In-App Advertising market in Peru will amount to $4.8 USD.

America and China remain the largest digital markets worldwide. For instance, the majority of advertising spending will be attributed to the United States, reaching €273 billion by 2024. This has its pros and cons.

On the positive side, there’s a wide range of advertising platforms available. On the downside, there’s intense competition and high advertising costs per user. In 2024, the average advertising expenditure per internet user in the In-App Advertising market will be €378.3.

When it comes to the digital market in Peru, it is more accessible and promising for advertisers. It is predicted that the average advertising expenditure per internet user in the In-App Advertising market will amount to $4.8 USD in 2024.

in-app advertising in Peru
  • By 2028, 53% of Peru’s advertising budget will be spent on mobile advertising.

According to statistics from DataReportal, mobile devices are the most popular in Peru. Each year, the volume of mobile traffic continues to increase. By the end of 2022, almost half of the population was using the internet via mobile devices, which is 22% higher than the previous year.

ad spending mobile in Peru

Statista also indicates that the majority of spending in the digital market will be allocated to mobile advertising. It’s compact, noticeable, and relevant to users, especially when targeting parameters are strategically set.

As for budget allocation, the leading sectors are entertainment, retail, finance, and FMCG.

ad spending share by industry in Peru

By the way, BYYD specialists can assist you in reaching your target audience within mobile applications and effectively conveying your message to them.

Register on the platform or contact us at 

  • By 2028, 84% of Peru’s digital advertising revenue will be generated through programmatic channels.

Programmatic advertising is an automated method of purchasing ad space, which ensures speed, simplicity, and efficiency in the process. In Peru, a significant portion of digital advertising revenue will come from programmatic channels.

In 2024, it is expected that 83% of the traffic will come through programmatic channels, while only 17% will come through other channels.

ad spending share programmatic in Peru

Given the available prices for acquiring mobile users and the overall increase in mobile internet usage, leveraging mobile programmatic becomes a necessity.

Special attention should be paid to advertising within mobile applications. For instance, in photo editors, games, or planners. Users within these apps are receptive to brand messages and demonstrate loyalty.

Categories of applications and examples of platforms where mobile advertising can be launched are available on our website.

mobile's share of web traffic in Peru

In Peru, there is a significant growth of programmatic advertising in the digital market. Are you interested in trying it out too? Then it’s the perfect time to turn to the BYYD programmatic platform.

For 9 years now, we have been successfully helping brands promote their products and services in mobile applications. Among our clients are giants such as Pepsi, Mars, Nestle, Dell, and many others.

advertising in Peru

Explore our case studies, sign up on the platform, or ask any questions you may have via email at

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