Case Zarina – BYYD
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Tasks:

• Drawing attention to the limited collection
• Attracting targeted traffic to the site

Instruments:

RichMedia
• Google Analytics
• Optimization by site, SSP

Geo:

Russia

Implementation

Targeting

For accurately targeting of the advertising message, there were used combination of targetings by socio-demographic parameters and relevant user interests:


• Fashion
• Shopping
• Fashion clothes
• Clothing
• Shoes
• Online shopping
• Internet shopper
• The beauty

Optimization

The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform in conjunction with Google Analytics. During the campaign, were selected apps, the traffic from which gave the best performance:


• Time on site: more than 1 minute
• Depth of view: 1.21
• Bounce rate less than 50%

Result

The set of measures and tools used made it possible to achieve overfulfillment of the necessary indicators:
clicks
plan – 5 556
fact – 5 729
Overfulfillment of the plan for clicks + 3%
Coverage – 120,000+ users

CTR 2,05 %

Devices

Device manufacturers (top 5)

24%
Samsung
20%
Huawei
17%
Xiaomi
8%
Apple
4%
Honor

Screenshots of placements

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