Targeting

For accurately targeting of the advertising message, there were used combination of targetings by socio-demographic parameters and relevant user interests:

• Fashion
• Shopping
• Fashion clothes
• Clothing
• Shoes
• Online shopping
• Internet shopper
• The beauty

Optimization

The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform in conjunction with Google Analytics. During the campaign, were selected apps, the traffic from which gave the best performance:

• Time on site: more than 1 minute
• Depth of view: 1.21
• Bounce rate less than 50%

Creatives:

We developed for Zarina brand a specific Rich Media banner. Our production managed to implement a mechanic similar to Instagram carousel with product labels. When taping the product, the user could see the label with name and price.