• Attraction of the audience to the site
• Relevant interests
• Google Analytics
To accurately reach the target audience, a combination of targeting on the socio-demographic parameters of users (women, 25-45 years old) and relevant interests in the segments of motherhood and health was used.
To demonstrate the benefits of the product, the creative team of BYYD prepared 4 kinds of Fullscreen creatives with various informational messages to the target audience.
Thanks to high-quality campaign optimization, we achieved the following results:
• Overfulfillment of the plan for impressions more than 1% within the budget: planned – 950 000, actual – 961 044
• Excellent behavioral indicators:
– 76% – the conversion rate of clicks to sessions (benchmark via mobile channels – from 60%)
– time on site – 00:02:18 (by KPI from 1 min.)
– Sessions with a time over than 2 minutes – 17,3% (for KPI no less than 10%)
• Campaign coverage was more than 355,000 unique users
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