Advertising campaign
Gyoza
Tasks:
• Increasing brand awareness
• Informing audience about new product Gyoza
• Informing audience about new product Gyoza
Instruments:
• Video
• Targeting by users interests
• Targeting by App categories
• Tracking system Gemius
• Targeting by users interests
• Targeting by App categories
• Tracking system Gemius
Geo:
• Kyrgyzstan
Implementation
Тargeting
Socio-demographic:
• Male / Female 25+ years old
Groups of interest:
• Food and beverages
• Food products
• Healthy food / Natural products
• Gourmet foods
• Dieting/weight control
• Healthy / low calorie food
• Takeaway Dinner
• Grill and BBQ
Daily optimization:
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Result
As a result of the advertising campaign, the following indicators were obtained:
Impressions:
Clicks:
CTR: Plan – 0,9%
Completed view: 70,26%
CTR - 0,98%
Device manufacturers
Screenshots of placements
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