• Online optimization by CTR, apps, SSPs and Google Analytics
• Targeting by interests
Targeting
To reach a potentially interested audience, targeting by the relevant interests of the following categories was applied: medicine, health, flu, family-oriented people and others
Optimization
During the campaign we were optimizing it using the BYYD platform statistics together with Google Analytics. Because of that we could only show the advertisement where the post-click behaviour was on a high level with gave us really good results in the end
A set of the measures and tools mentioned above allowed to achieve overfulfillment on clicks and all planned indicators:
• Impressions
Plan – 940,000
Fact – 1,025,027
Overachieved by 8%
• Clicks
Plan – 15,040
Fact – 17,289
• Reach: more than 300,000 unique users
• Sessions – 11,499
• Average time on the website – 1 minute 41 seconds
• Bounce rate – 39%
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