Advertising campaign
The Bye Bye Man
Tasks:
The announcement of the premiere of the film Bye Bye Man. Ticket sales upturn.
Instruments:
Fullscreen banners. Landing page. White-list. Google Analytics. CPC pricing model.
Geo:
Hyper GEO on Universities
Implementation
Landing page
Our production team developed a landing page for this advertising campaign with the information about film and call-to-action button "buy ticket".
Targeting
To reach target audience we used targeting on age, hyper GEO and white-list of mobile apps.
Optimization and post-click analyses
The statistics received from GA helped us to track post-click behaviour and carry out an optimization on traffic sources.
Result
Bounce rate 7.76 %
Time on the web-page 54 sec
Unique users 92%
Overfulfillment on clicks 6%
CTR - 2,23%
Device manufacturers
Operating system
Screenshots of placements
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