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Advertising campaign
TFX Target
Tasks:
• Attracting target audience to the website
• Increasing the awareness of the Türkiye Finans bank and its services among the target
Instruments:
• Fullscreen banners
• Daily manual optimization
Geo:
Turkey
Implementation

Targeting

To lead the target audience to the website, we used following set of interests

Interests:
• Financial instruments • Finance news • Economy news • Stock exchanges • Stock market • Banking • Credits • Credit loans • Leasing • Factoring • Personal finance • Financial planning • Retirement planning • International personal banking • Money opportunities • Industry

We performed daily optimization of the advertising campaign by the BYYD platform statistics to achieve the best cost per click and results of the campaign.

Result

The campaign lasted 2 flights, and during each flight we managed to achieve all the KPIs set in the beginning of the campaign.
1 flight
Clicks
plan – 30,395
fact – 31,009
Impressions
plan – 2,026,333
fact – 2,260,444

2 flight
Clicks
plan – 28,642
fact – 34,460
Impressions
plan – 1,909,467
fact – 2,148,560

Device manufacturers
Screenshots of placements
Advertising campaign
Advertising campaign

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