Advertising campaign
Sony Playstation 5
Tasks:
• Stimulating the target audience to purchase a new Sony PlayStation 5
• Increasing brand awareness
• Attracting targeted traffic to the site
• Increasing brand awareness
• Attracting targeted traffic to the site
Instruments:
• Rich Media banner with animation mechanics
• Targeting by social-demographic characteristics and interests
• Optimization by App, SSP
• Targeting by social-demographic characteristics and interests
• Optimization by App, SSP
Geo:
CIS
Implementation
We selected the following list of targeting parameters to separate the target audience:
Social-demographic parameters:
Men 18-44 years old
Relevant interests:
• Gaming
• Video games
• Home video games
• Video/Computer games
• Technology and computers
• Internet technologies
• Science/New technologies
Optimization
We carried out the optimisation of the advertising campaign according to the statistics of the BYYD platform. The Blacklist included applications with a low CTR. Thus, with the help of daily manual optimization, we handled to reach a CTR above the planned value.
Result
As a result of the advertising campaign, we obtained the following indicators:
Execution of the plan for clicks by 107%:
Execution of the plan for impressions by 100%:
During the period of the advertising campaign, 607 044 unique users were reached.
CTR - 2,13%
Device manufacturers
Screenshots of placements
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