Advertising campaign
Sensibio H2O
Tasks:
• Increase brand awareness
• Sensibio H2O Eye the cosmetic product promotion
• Attract the users to the product webpage
• Sensibio H2O Eye the cosmetic product promotion
• Attract the users to the product webpage
Instruments:
Geo:
Turkey
Implementation
We used relevant interests to target the right target audience:
• Dermatology *
• Cosmetics *
• Beauty *
• Accessories *
• Health *
• Women Health *
• Online shopping *
• Body art *.
Optimisation of the advertising campaign was carried out according to BYYD platform statistics. Together with BIODERMA digital team, our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Result
Avarage session duration is 32 seconds more then average by channel
Average +32 seconds
Bounce rate is 8% less then average by mobile channel and 19% less then average by the website
Average 8% less
Device manufacturers
Operating system
Screenshots of placements
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