Advertising campaign
RC Cola
Tasks:
Promotion of a product. Brand awareness. Attraction target audience to youtube channel.
Instruments:
Rich Media banners. Targeting on interests.
Geo:
CIS
Implementation
Selection of target audience
We used wide range of targeting (gender, age, interests, OS, apps categories) to reach target audience.
Development of ads materials
Our production team developed Rich Media interactive format which allowed us to make user a part of advertising campaign.
Optimization
Our mobile managers carried out an optimization on CTR and traffic sources 3 times a day.
Result
Amount of impressions 2 035 189
Amount of clicks 15 695
CTR - 0,77%
Device manufacturers
Operating system
Screenshots of placements
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