• Attracting targeted traffic to the website
• Landing
• Targeting by socio-demographic characteristics and relevant interests
In order to reach the target audience, the following list of interests was chosen:
Interests:
• Health
• Men’s health
• Women’s Health
• Sexual health
• Same-sex relationships
• AIDS/HIV
Later on, the users who clicked were taken to the client’s website, where the user could learn more about the product.
CTR:
План: 2,0%
Факт: 2,19%
As a result of the advertising campaign, more than 3 211 027 users were reached.
Post-click results:
Behavioral data:
Sessions — 101 009 (We managed to get a high percentage of conversion of clicks into sessions by 65%)
Time spent on website — 00:01:22 (Great time spent on website, average over 30 seconds on mobile devices)
Failures – 35,2% (Thanks to optimization, we managed to get a low percentage of failures, on average 40-50% for the mobile devices)
Coverage – 3 211 027 users
CTR – 2,19%
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