Get access

Tasks:

• Announcement of the special offers of October from “Mercedes Benz Omega” Salon
• Attracting new users to the website

Instruments:

• 3 sets of Fullscreen Interstitials
• Socio-demographic targetings, relevant interests
• Optimisation by the apps used, CTR
• Google Analytics and Yandex Metrica

Geo:

Chelyabinsk city

Implementation

Targetings

In order to get to the target audience we used the relevant interests of two groups: AUTO and HIGH LEVEL INCOME

Optimisation

During the campaign we have been manually optimising it using the BYYD statistics together with the Google Analytics and Yandex Metrica. We were choosing the most effective apps with the highest indexes of the traffic quality.

Result

Results of the AC “Energy of October”

Clicks
Plan — 3 000
Fact — 3 309
Overfulfillent the clicks plan by: 10%

Number of sessions on the website — 2 440
Average session duration — 00:01:53
Bounce rate — 46,1%
Reach — 98 912

Results of the AC “Announcement of special offers on corporate park cars”

Clicks
Plan — 4 000
Fact — 4 018

Behaviour indexes in Yandex Metrica:
Number of sessions on the website — 2 813
Average session duration — 00:01:46
Bounce rate — 43,7%
Reach — 90 893

CTR1.52%

Devices

Operating system

46%
iOS
44%
Android

Device manufacturers

45.68%
Apple
17.52%
Samsung
8.54%
Huawei
3.73%
Xiaomi
2.16%
Lenovo

Screenshots of placements

Do you like this case?

Request from us unpublished cases!

Request additional cases
Share with colleagues and friends!