• Attracting traffic to the site
• Assessment of brand awareness among the target audience
Targetings:
To find the target audience, the following list of targeting was selected:
Socio-demographic parameters:
Women of the age group – 25-40 years old
Groups of interests:
| Health • Irritable bowel syndrome • Gastroesophageal reflux disease • Vitamin supplements • Health • Medicine, health • Health (folk remedies) • Alternative medicine • Medicinal herbs • Healthy food / natural products • Diet / Weight control |
Family • Children • Children’s books • Children’s products • Toddlers and babies • Babysitters • Family and parents • Parents of preschoolers • Parents of teenagers • Family holidays |
Production:
Rich Media creatives in Russian and Uzbek languages, as well as a creative for Brandlift research, have been developed for promotion
Optimization:
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform. The Black List included applications in which there was a low interest of users in the advertising offer.
With the help of daily manual optimization, it was possible to reach a CTR above the planned value. Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Yandex Metrica. A pool of sites was selected daily, sessions from which gave the best behavioral indicators on the site that met the conditions of the established KPIs.
By the end of the advertising campaign managed to reach the following KPIs:
Rich Media format:
Clicks:
Impressions:
CTR: Plan: 2,0% / Fact: 2,12%
Reach: 150 447 unique users
Post-click metrics:
Sessions: 14 583
Time spent on the website – 00:01:11 (great indicator, average in mobile traffic is 30s)
Video формат:
Impressions:
Clicks:
CTR: Plan: 0,40% / Fact: 1,04%
Reach: 940 663 unique users
Post-click metrics:
Sessions: 18 309
Time spent on the website – 00:01:09
Top Applications:
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