Advertising campaign
Geely
Tasks:
• Increasing the brand awareness
• Attracting target audience to the website
• Attracting target audience to the website
Instruments:
• Fullscreen
• Socio-demographic characteristics targeting
• Interest targeting
• Optimisation by apps, CTR
• Socio-demographic characteristics targeting
• Interest targeting
• Optimisation by apps, CTR
Geo:
• Kazakhstan
Implementation
Targeting:
To reach the target audience, a combination of targeting was used:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters and related interests:
Targeting by socio-demographic parameters:
Male/Female 25-50 years old
Relevant user interests was used:
| Interests by income level • Career improvement • Career Oriented Activity • Career • Money opportunities • Personal finance • Real estate/apartments • Trips • Jewelry • Business
Children/family |
Vehicles • Driving • Car culture • Car service/repair • Used car • Convertibles • Coupe • Electric cars • Buying/selling a car • Minivans • Luxury car • Business travel • Cars • Driving • SUVs • Crossovers • Diesel cars • Hatchbacks • Hybrids |
Optimisation:
We performed optimization of the advertising campaign by the BYYD platform statistics.
We selected applications that yielded the best results in the campaign.
Result
As a result of the advertising campaign, the following indicators were obtained:
Impressions:
Clicks – 16 793
CTR: 1,5% (Plan)
TOP Apps:
CTR - 1,58%
Screenshots of placements
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