Advertising campaign
Fantastic Beasts and Where to Find Them
Tasks:
The announcement of the premiere of the film Fantastic Beasts and Where to Find Them. Ticket sales upturn.
Instruments:
Full set of banners. Rich Media interactive format. 3 video clips. Targeting on interests.
Geo:
CIS
Implementation
Formats
Our production team developed a set of banners and Rich media banners for this advertising campaign.
Targeting
To reach target audience our mobile managers set targeting on users’ interests: films, thriller, action movie, etc.
Optimization
We carried out an optimization on traffic sources. Created a white-list of apps with hihg CTR. Our mobile managers used statistics from Google Analytics to carry out post-click optimization.
Result
Due to optimization we managed to achieve high rates.
Reach over 340 000 unique users
View depth 1.12
Average time on web-page 3.34 m
Bounce rate 46.19%
Unique users - >340 000
Device manufacturers
Operating system
Screenshots of placements
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