Case EVOX (Bemol) – BYYD
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Tasks:

• Increasing the recognition of Bemol brand
• Attracting target audience to the website
• Increasing the recognition of EVOX fuel

Instruments:

• Rich Media Banner
• Manual campaign optimization by KPIs using Google Analytics
• Socio-Demographic targetings together with the relevant interests

Geo:

Moldova

Implementation

Targeting

In order to reach the target audience, in addition to socio-demographic characteristics (M/F 25-55 years old), targeting by relevant interests was applied. The groups of interests used were: Auto (cars, driving, cars maintainance, spare parts, cars repairing, selling/buying cars, insurance, etc); High-level income (business, career growth, money, investments, stocks/bonds, financial planning, traveling abroad, frequent flyers, etc

Production

BYYD Creative team has made a special Rich Media creative. This format allowed the users to move around the car on the screen which was uncovering more and more information. The end of the car’s way was company’s logo which fixed the user’s attention on the brand and increased the awareness

Result

Because of an ongoing optimization we could decrease CPM price and ovearreach the planned KPIs within the budget

Impressions:
Plan – 1.200.000
Fact – 1.298.755
+7.65% within the budget

Overall more than 600.000 of motorists were reached
Reached 2.12% CTR when the plan was 2%

Post-click behaviour results of the campaign:
• Average time on the website – 1 minute 14 seconds
• Bounce rate – 36.56%
• Clicks to Seccions conversion – more than 70%

CTR2.12%

Devices

Device manufacturers (top 5)

40%
Samsung
20%
Xiaomi
10%
Apple
6%
Huawei
2%
Lenovo
21%
Остальные

Screenshots of placements

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