With an eye to the target audience reaching we have targeted the users with b/c level of income by using the relevant interests: We had iPhone 11 and iPhone Pro creatives both in English and Arabic showing in relation to the device’s language and directing to the English or Arabian landing page respectively.
• First 20 days the Rich Media have been shown
• The next 9 days the Fullscreen Interstitials have been run.
1st flight (Rich Media):
• Clicks
Planned — 10 000
Actual — 10 737
2nd flight (Fullscreen Interstitials):
• Clicks
Planned — 150 000
Actual — 173 280
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