Case Doppelherz_EN – BYYD
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Tasks:

• Promotion of magnesium vitamins line
• Attracting target audience to the website

Instruments:

• Rich Media Banners
• Manual campaign optimization by KPIs
• Selecting the applications with the most interested audience

Geo:

Russia
Women, 25-45 years old

Implementation

Creatives

Three creatives with various messages were created for the campaign, each of them led to the page of the corresponding product. From the banner, the user went to a page where he could get acquainted with the detailed information about the product and then get to the pharmacy website so they have an opportunity to buy the vitamins

Targeting

In order to reach the target audience, in addition to socio-demographic characteristics, targeting by relevant interests was applied.

Health and lifestyle

Beauty, Vitamin Supplements, Health & Fitness

High-level Income

Money, investments, business, career, office workers

Result

Due to the online optimization and complex of targeting instruments we were able to reach the following results:

CTR
Plan – 2%
Fact – 2.11%

Average time on the website – 00:01:53
Bounce rate – 3.26%
New users on the website – 99.9%
Reach of the unique users – 280000

Clicks
Plan – 12600
Fact – 12717

Creatives Rich Media
Energy
Sport
Stress

CTR2.11%

Devices

Screenshots of placements

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