• Attracting target audience to the website
• Manual campaign optimization by KPIs
• Selecting the applications with the most interested audience
Women, 25-45 years old
Creatives
Three creatives with various messages were created for the campaign, each of them led to the page of the corresponding product. From the banner, the user went to a page where he could get acquainted with the detailed information about the product and then get to the pharmacy website so they have an opportunity to buy the vitamins
Targeting
In order to reach the target audience, in addition to socio-demographic characteristics, targeting by relevant interests was applied.
Health and lifestyle
Beauty, Vitamin Supplements, Health & Fitness
High-level Income
Money, investments, business, career, office workers
Due to the online optimization and complex of targeting instruments we were able to reach the following results:
CTR
Plan – 2%
Fact – 2.11%
Average time on the website – 00:01:53
Bounce rate – 3.26%
New users on the website – 99.9%
Reach of the unique users – 280000
Clicks
Plan – 12600
Fact – 12717
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