Advertising campaign
City Express
Tasks:
Informing target audience about special offer "Carefree gifts". Brand awareness. Attraction of new customers.
Instruments:
Full set of banners. Landing page. Optimization on CTR. Black-list. Google Analytics.
Geo:
CIS
Implementation
Landing page
Our production team developed landing page for this advertising campaign. Users could get more information and calculate the price for delivery.
Optimization
During ad campaign our mobile managers carried out an optimization on CTR and made a black-list of apps.
Google Analytics
We set Google Analytics on the landing page. It helps us to track post-click behaviour and carry out an optimization.
Result
Time on the web-page 1:08
Bounce rate 57.16 %
Overfulfillment on clicks 7%
CTR - 1,29%
Device manufacturers
Operating system
Screenshots of placements
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