Advertising campaign
Canephron
Tasks:
• Increase brand awareness
• Attracting targeted traffic to the website & marketplace biosfera.kz
• Attracting targeted traffic to the website & marketplace biosfera.kz
Instruments:
• Video
• Optimization by site, SSP
• Targeting by socio-demographic parameters
• Optimization by site, SSP
• Targeting by socio-demographic parameters
Geo:
• Almaty, Nur-Sultan
Implementation
Targetings
To reach the target audience, we used the following combination of targeting tools:
Socio-demographic:
• Female 25-44 years old
User interests:
• Health / Sport
• Headaches / Migraines
• The medicine
• Health
• Vitamin supplements
• Healing herbs
• Chronic pain
• Cold and flu
Daily optimization
Our mobile managers optimised the advertising campaign according to the statistics of the BYYD platform. Due to daily manual optimisation, we reached a CTR above the planned value.
Result
1 Flight | Impressions
As a result of the campaign, we achieved the following indicators:
Reach – more than 230 761 unique users
VTR – 72,80%
CTR – 0,9%/1,97% (plan/fact)
2 Flight | Impressions
Reach – more than 210 859 unique users
VTR – 72,41%
CTR – 0,9%/1,19% (plan/fact)
CTR - 1,19%
Device manufacturers
Screenshots of placements
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