• Attracting targeted traffic to the site
Targeting:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters and relevant user interests was used:
| Relevant interest: • Jewelry • Gifts • Accessories • Fashionable clothes • Shoes • Shopping • Shopping • Sales • Seasonal shopping • Online shopping • Online shopper |
By income level: • Business • Investments / Patents • Stocks/Bonds • Jewelry • Business trips • Money • Investments |
Optimization:
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform in conjunction with Yandex Metrica. During the campaign, applications were selected, the traffic of which gave the best performance
1 flight (period 14.12.2023-13.01.2024)
The complex of measures and tools used made it possible to achieve over-fulfillment of the necessary indicators:
Clicks:
Over-fulfillment by 5.13%
Impressions:
Over-fulfillment by 3.65%
Sessions:
Over-fulfillment by 7.22%
CTR: Plan – 2% / Fact – 2,03%
Viewing depth: 1.38 pages
Average time on the site:: 1 minute 13 seconds (the average for mobile is 30 seconds)
During the advertising campaign, it was possible to reach more than 300 000 users. The bounce rate was 43.6% (Thanks to optimization, it was possible to get a low bounce rate, an average of 50% over the mobile channel)
2 flight (period 14.02-13.03.2024)
The set of measures and tools used made it possible to achieve over-fulfillment of the necessary indicators:
Clicks:
Over-fulfillment by 4.84%
Sessions:
Over-fulfillment by 6.60%
Impressions:
Over-fulfillment by 2.04%
CTR: Plan – 2% / Fact – 2,05%
Viewing depth: 1.14 pages
Average time on the site:: 1 minute (the average for mobile is 30 seconds)
During this flight, it was possible to reach more than 350 000 users. The bounce rate was 16.5% (Thanks to optimization, it was possible to get a low bounce rate, an average of 50% over the mobile channel)
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