• Attracting targeted traffic to the site
• Targeting by social characteristics and interests
• Landing Page
• SSP optimization in conjunction with Yandex Metrica
Targetings:
To find the target audience, the following list of targeting was selected:
Socio-demographic parameters:
• Women of the age category – 18-40 years old
Groups of interests:
| Family and parents: • Family and parents • Toddlers and babies • Babysitters • Parents of preschoolers • Parents of teenagers • Family holidays • Traveling with children |
Health: • Health and Fitness • Alternative Medicine • Gastroesophageal reflux disease • Medicinal herbs • Irritable Bowel Syndrome • Nutrition |
Production:
To promote, we have developed a creative with the main advantages of the drug, the creative can be viewed at the link.
Optimization:
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform. The Black List included applications in which there was a low interest of users in the advertising offer.
With the help of daily manual optimization, it was possible to reach a CTR above the planned value. Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Yandex Metrica. A pool of sites was selected daily, sessions from which gave the best behavioral indicators on the site that met the conditions of the established KPIs.
By the end of the advertising campaign managed to reach the following KPIs:
Impressions:
Clicks: 24 746
CTR: 2,01%
Total reach: 559 748 unique users
Post-click metrics:
Sessions: 20 203
The discrepancy between clicks/sessions is 18%
Failure rate – 34.1% (An excellent indicator, the average over the mobile channel is 50%)
The average time on the site is 00:02:07 (an excellent indicator, the average on the mobile channel is 30 seconds)
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