Advertising campaign
A-Pay
Tasks:
• Increasing brand awareness among the target audience
• Attracting targeted traffic to the site
• Attracting targeted traffic to the site
Instruments:
• Video
• Targeting by social-demographics and interests
• SSP Optimization
• Yandex Metrica
• Targeting by social-demographics and interests
• SSP Optimization
• Yandex Metrica
Geo:
• Uzbekistan, excluding Tashkent
Implementation
Targetings:
To reach the target audience, the following list of targeting was selected:
Socio-demographic parameters:
• Men and Women of the age group – 18-45 years
Interest groups:
Technologies:
• Technologies and computers
• New technologies
• Internet technologies
Production:
A 12- and 15-second video in Russian and Uzbek was used for promotion.
Result
As a result of the advertising campaign, the following indicators were obtained:
Impressions:
Completed 105%
Clicks: 8 261
Total coverage 273 638 target users
By behavioral indicators:
Failure rate: 40.4% (the average over the mobile channel is 40-50%)
Average time on the site: 00:01:03 (excellent indicator, the average on the mobile channel is 30 seconds)
Viewing depth: 1.25
CTR - 1,37%
Device manufacturers
Screenshots of placements
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