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Tasks:

Attracting the target audience’s attention to “Glucosamine” Product

Instruments:

• Fullscreen Interstitials by CPM Payment Model
• Online optimization by the CTR, apps and SSP
• Google Analytics
• Targeting by interests

Geo:

Moldova

Implementation

Duration

2 weeks

Targetings

In order to reach the target audience, we targeted people by the relevant interests connected to health, sport, martial arts, etc

Optimization

During the optimization which was done for this campaign only those applications were saved that brought the most interested users to the website.

Google Analytics

The optimization was done with the help of the BYYD platform statistics as well as the reports from GA

Result

Due to the high quality optimization we could overfulfill the needed KPIs

Impressions
Plan — 627 500
Fact — 663 639
Overfulfilled by 6% within the budget

Clicks
Plan — 9413
Fact — 10107

Reach
During the campaign we could reach 265 655 unique users

Sessions
6442
Average time on the website was planned to be not less than 40 seconds and we managed to get it up to 1 minute 32 seconds

CTR
Plan — 1.50%
Fact — 1.52%

Bounce rate
Plan — not more than 40%
Fact — 38%

CTR1.52%

Devices

Device manufacturers

54%
Samsung
9%
Apple
8%
Xiaomi
7%
Huawei
4%
Lenovo
18%
Другие

Screenshots of placements

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