• Online optimization by the CTR, apps and SSP
• Google Analytics
• Targeting by interests
Duration
2 weeks
Targetings
In order to reach the target audience, we targeted people by the relevant interests connected to health, sport, martial arts, etc
Optimization
During the optimization which was done for this campaign only those applications were saved that brought the most interested users to the website.
Google Analytics
The optimization was done with the help of the BYYD platform statistics as well as the reports from GA
Due to the high quality optimization we could overfulfill the needed KPIs
Impressions
Plan — 627,500
Fact — 663,639
Overfulfilled by 6% within the budget
Clicks
Plan — 9,413
Fact — 10,107
Reach
During the campaign we could reach 265,655 unique users
Sessions
6442
Average time on the website was planned to be not less than 40 seconds and we managed to get it up to 1 minute 32 seconds
CTR
Plan — 1.50%
Fact — 1.52%
Bounce rate
Plan — not more than 40%
Fact — 38%
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