AI in Marketing: HubSpot’s Recommendations

AI in advertising is no longer a futuristic concept — it’s a game changer. According to HubSpot, marketers are already applying AI in marketing to speed up campaign launches and automate what used to take days — or seemed impossible just months ago.

In this article, we break down 5 AI-driven strategies from HubSpot that help automate workflows, launch successful campaigns, and outperform competitors.

Strategy #1: AI-Powered Content Creation Aligned with Brand Guidelines

AI can be trained to follow your brand book, tone of voice, and visual identity. This simplifies the creative process and helps reduce revision cycles — speeding up campaign launches.

What AI can do:

• Generate banners in line with your brand’s visual style
• Adapt copy to match your tone of voice
• Shorten production timelines

How to implement it:

• Upload your brand book into ChatGPT’s memory or use Claude’s context window
• Ask ChatGPT to design a banner using your brand guidelines
• Use Claude to rewrite copy with your tone of voice
• Validate the output using an AI checker for brand consistency

Strategy #2: Multitasking AI Agents

Autonomous AI agents are transforming marketing departments. These aren’t just digital assistants — they can function like real teammates.

What they can do:

• One agent researches your audience
• Another writes content
• A third repurposes that content for various platforms
• Agents can even pass tasks to each other

The result?
Multistep processes like launching a campaign or writing a full email sequence happen in the background. It’s freeing up your time for strategy.

How to implement it

• Use Gemini or ChatGPT to map your marketing workflow (e.g., launching a webinar)
• Break down tasks into independent steps
• Use no-code platforms like Replit or CrewAI
• Start with small tasks, then scale complexity as you go

Strategy #3: Full Marketing Strategy Development

AI in marketing now supports full-funnel planning — from goal setting and budget creation to media planning and asset generation.

How to implement it:

• Ask ChatGPT or Gemini to analyze your product, market, and audience
• Prompt it to act like a strategist and generate a cross-channel plan
• Request deliverables like: “Give me 5 brand positioning statements tailored to this audience” or “Add an email sequence with subject lines, preheaders, and CTAs”
• Review the strategy with your team, adjust, and launch

Strategy #4: AI for Brainstorming at Scale

AI won’t replace creativity — but it can accelerate it. Use it to generate bulk ideas, then refine the best ones.

For example, ask the AI to come up with 30 messages for creatives in an advertising campaign. From these, tell it to select the 10 most memorable for the user. From the ideas received, select the most suitable ones.

How to implement it:

• Use Claude or Gemini to generate idea pools
  
• Sample prompts:

“Generate 10 banner design ideas highlighting the product’s advantage over competitors. Target audience: students aged 25–35.”

“Suggest 5 campaign slogans for a fitness app aimed at people wanting to get in shape without going to the gym.”

“Develop 5 email content ideas focused on pre-holiday sales with exclusive offers and urgency messaging.”

Strategy #5: Turning Unstructured Data into Content

AI can now turn raw materials like Zoom transcripts, PDFs, or podcasts into clear, structured content.

How to implement it:

• Upload your source files into Claude, Gemini, or NotebookLM
• Prompt: “Summarize this data into a marketing brief (15 minutes read aloud)” or “Turn this into a podcast script with two guests”
• Use ElevenLabs or Descript to voice the final product

Why AI in Marketing Matters

AI automates routine tasks like content creation, campaign setup, and data analysis — allowing marketers to focus on strategy and growth. 

In 2025, marketing without AI is no longer sustainable. Personalization, speed, and automation are essential to stay competitive in a fast-evolving digital world.

How BYYD Uses AI in Marketing

At BYYD, we actively integrate AI tools into our processes — and we see real results:

• Since 2022, we’ve been using AI for predictive bidding. The algorithm selects the best bidding moment based on 12 historical parameters.
  AI assists our designers by generating elements for Rich Media creatives, speeding up production.
• We now build interactive ad mechanics faster and more efficiently with AI support.

Want to see how smart mobile ads really perform? Check out our case studies — and discover the power of strategic in-app advertising.

Write to us at hello@byyd.me — let’s launch your next campaign together.

Found this helpful? Share it with your friends and colleagues!

For consultations and partnership inquiries:

• Submit a request on our website 
• Email us at hello@byyd.me