19 June 2025

What Awaits Content Marketing in 2025, According to Statista

Each year, Statista surveys leading B2B and B2C marketers in the United States. This helps identify key trends, challenges, and opportunities in content marketing in 2025. Content Marketing Trend Study 2025 includes major insights — from core difficulties to the most effective strategies.

In this article, we summarize Statista’s findings:

Why trust is becoming a key success factor in content marketing
How AI and data-driven storytelling are transforming the field
How marketers are responding to rising demands amid limited resources

Understanding what shapes content marketing in 2025 helps refine promotional strategies. This knowledge can serve as a foundation for important strategic decisions.

Why Trust Is a Competitive Advantage

Users are overwhelmed by information and suffering from content fatigue — which is why trust is now a decisive factor in content marketing. Content that is perceived as reliable forms the foundation for lasting relationships with a brand.

Nearly half of U.S. B2B marketers list trust as a top goal in their content strategies.

Key trust-building tactics include:

Partnerships with trusted brands (61%) – Collaborating with well-known companies enhances credibility.
Quality control and regular updates (53%) – Keeping content accurate and up-to-date reinforces reputation.
Direct communication with the audience (49%) – Ongoing, open dialogue builds trust.
Source transparency (49%) – Clear attribution increases credibility.
Data-based content (47%) – Using verified facts and statistics showcases expertise.

Content credibility doesn’t happen by accident — it’s the result of a structured, strategic approach. To be perceived as trustworthy, B2B companies rely on various channels: social media (69%), podcasts (61%), company websites (43%), and digital events (47%).

Mobile apps are also among the most trusted channels. They are designed for mobile-first consumption and ensure consistent brand presence in users’ daily environments.

51% of B2B companies use mobile apps, making them one of the top three channels for content distribution.

47% of B2B companies use display advertising — graphical ads shown on websites, mobile apps, and other digital platforms.

How Data Storytelling Boosts Engagement

Raw data provides the foundation for insights, but true value comes from how the data is interpreted and presented — this is where data storytelling plays a vital role.

86% of B2B companies already use data storytelling as a powerful tool for audience engagement and brand positioning.

It is applied across different formats:

Social media posts (54%) – Visually formatted insights and key statements.
Video formats (42%) – Explainer videos combining narrative and visualization to simplify data.
Audio formats like podcasts (38%) – In-depth discussions and expert interpretations.
Web pages (36%) – Interactive environments where users explore data independently.

Data storytelling helps brands communicate with more clarity, depth, and relevance. It turns abstract facts into meaningful stories and helps companies stand out by showcasing expertise.

However, access to data alone is not enough — teams must develop analytical skills and improve content delivery.

AI in Content Marketing

Artificial intelligence supports all stages of content workflows — from planning and creation to personalization and performance analysis.

AI plays a dual role in content marketing:

It automates time-consuming processes
It enables new creative and strategic possibilities

Most common use cases in B2B marketing include:

Customer service via chatbots (64%) – Real-time communication and quick responses.
Content optimization (51%) – Real-time performance analysis and format adaptation.
Content creation (47%) – From text to visuals and video.
Personalization (47%) – Tailored content experiences.
Data analysis and evaluation (43%) – Identifying patterns and improving decisions.

AI allows marketing teams to achieve more with fewer resources.

ChatGPT, Canva, and Gemini are the most frequently used tools in marketers’ daily workflows.

How to Overcome Operational Limitations

While AI improves workflows, content production is not getting easier. As expectations grow and content volumes increase, execution becomes more complex.

Content marketing is more dynamic than ever — but the gap between strategic goals and daily reality remains.

One of the main challenges is producing enough high-quality content. Maintaining consistency without sacrificing quality is especially difficult in fast-paced or resource-constrained environments.

Nearly 47% of marketers struggle with outdated or insufficient tools, which hampers efficiency and scalability.

43% report budget constraints, limiting their flexibility in meeting growing content demands.

What Modern Content Marketing in 2025 Requires:

Better processes (47%) – Simplified and more coordinated workflows.
Better ideas and topics (45%) – Creativity and audience relevance are key.
More effective planning (45%) – Clear timelines and cross-team alignment.
Regular performance evaluation (41%)
Collaboration with specialized agencies (35%) – Outsourcing is seen as a way to access expertise.

Top Trends in Content Marketing in 2025

According to Statista, the leading trends in content creation and promotion are:

Artificial Intelligence (81%) – A key tool for efficient scaling and precision.
Content Personalization (77%) – Essential in saturated markets.
Data Storytelling (76%) – Combines credibility with engagement.
User-Generated Content (76%) – Adds authenticity and strengthens community.

Content marketing in 2025 revolves around innovation and user-centricity.

Recommendations from Statista:

Build trust with fact-based content – Credibility relies on strong analytics.
Increase relevance – Use visualization to enhance content.
Focus resources on core tasks – Competitive edge comes when internal teams focus on priorities and trusted partners handle the rest.