Advertising campaign
Zepter
Tasks:
• Promoting the company's product
• Attracting users to the target page
• Informing users about a discount promotion
• Attracting users to the target page
• Informing users about a discount promotion
Instruments:
• Fullscreen
• Interest-based targeting
• Configuring relevant interests
• Targeting by socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests
• Targeting by socio-demographic characteristics
Geo:
• Serbia
Implementation
Targeting:
We adjusted the socio-demographic indicators for men and women aged between 30-65.
And to reach the relevant audience, we chose the following categories of interests.
Interests:
| Relevant interests: • House appliences • Construction • Interior finishing works (decoration) • Exterior finishing works • Real estate • Renovation • Business • Business software • Business education |
Interests by income level: • Business trips • Money/investment • Career • Career advancement • Tourim & Travel • Foreign Travel • Frequent flyers • Real estate/ Flats |
Optimization:
Optimization of the mobile campaign relied on data from both the BYYD platform.
Result
At the end of the ad campaign, we were able to reach over 513 029 users, exceeding our goals for clicks and impressions.
Average CTR rate of Fullscreen format is 0.80%, we managed to catch a rate of 0.84%.
Clicks:
Impressions: 2 549 756
Geo:
Top applications:
Device manufacturers
Operating system
Screenshots of placements
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Date of publication 6 November 2025