Advertising campaign
Yves Rocher
Tasks:
• Increasing awareness of the new brand
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
Instruments:
• Rich Media
• Targeting by socio-demographic characteristics • Targeting by users interests
• Targeting by socio-demographic characteristics • Targeting by users interests
Geo:
• Turkey
Implementation
Production:
Our production team created RichMedia
Targettings:
We adjusted the socio-demographic indicators for women aged 18-35. And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| • Cosmetics • Dermatology • Fashion • Fashion clothing • Fashion and Style • Beauty • Allergy • Natural products • Medical or health • Women Health • Healing herbs |
• Natural health remedies • Natural products • Shopping • Online purchase • Contests • Internet shopper • Contests • Sales • Gifts • Presents • Promotions and discounts |
Optimization:
Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer.
Result
At the end of the ad campaign, we were able to reach over 345,418 users, exceeding our goals for clicks and impressions.
We exceeded the planned number of clicks by 9%.
Average rate of format is 2.0%, we exceeded it by 23% and managed to catch a rate of 2.46%.
Clicks:
Impressions: 694,290
GEO:
Top Applications:
Device manufacturers
Operating system
Screenshots of placements
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