Кейс клиента Yokohama – BYYD Programmatic platform
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Tasks:

• Increasing the recognition of the Japanese tyres brand Yokohama
• Attracting target audience to the website

Instruments:

• Interactive Rich Media Banner
• Manual campaign optimization by KPIs using Yandex Metrica
• Socio-Demographic targetings together with the relevant interests and app categories
• Optimization by apps and CTR

Geo:

Million-cities in Russian Federationм

Implementation

Targeting the relevant audience

In order to get to the audience we need, we used the socio-demographic targetings as well as the relevant user interests (Auto, Luxury Auto, Selling/Buying Cars, Car maintainance, Car insurance, etc) We also placed our Rich Media Banner in the Auto app category

Production

BYYD Creative team has made 3 special Rich Media creatives with different tyres models. When the users were interacting with the banner, they could see the tyres’ characteristics and advantages

Optimization

During the whole period of the campaign we were optimizing it using BYYD’s Platform statistics together with Yandex Metrica. Our Mobile Manager was choosing the best performing apps and Black-listing the ones that didn’t meet our requirements

Result

• Impressions
Plan – 3.450.000
Fact – 3.539.878
Overreached the impressions plan by 3%
• Reach – more than 1.000.000 unique users

• Number of sessions from Yandex Metrica – 51.258
Average time on the website – more than 40 seconds
Bounce rate – 41.6%

Rich Media Banner for iceGUARD Studless G075
Rich Media Banner for iceGUARD Stud iG65
Rich Media Banner for iceGUARD iG60

CTR2.03%

Devices

Device manufacturers (top 5)

26%
Apple
22%
Samsung
15.5%
Huawei
10.3%
Xiaomi
3.5%
Lenovo
22.7%
Остальные

Screenshots of placements

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