In order to get to the audience we need, we used the socio-demographic targetings as well as the relevant user interests (Auto, Luxury Auto, Selling/Buying Cars, Car maintainance, Car insurance, etc) We also placed our Rich Media Banner in the Auto app category
BYYD Creative team has made 3 special Rich Media creatives with different tyres models. When the users were interacting with the banner, they could see the tyres’ characteristics and advantages
During the whole period of the campaign we were optimizing it using BYYD’s Platform statistics together with Yandex Metrica. Our Mobile Manager was choosing the best performing apps and Black-listing the ones that didn’t meet our requirements
Plan – 3.450.000
Fact – 3.539.878
Overreached the impressions plan by 3%
• Reach – more than 1.000.000 unique users
• Number of sessions from Yandex Metrica – 51.258
Average time on the website – more than 40 seconds
Bounce rate – 41.6%
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