Advertising campaign
Xiaomi
Tasks:
• Attracting the audience to the website
Instruments:
• Rich Media banner
• Social-demographics and interests targeting
• Manual optimization
• Social-demographics and interests targeting
• Manual optimization
Geo:
Russian Federation
Implementation
Targetings
To reach the target audience, we targeted social demographic parameters and relevant interests:
• Mobile phones,
• Shopping,
• Internet shoppers,
• Online shopping, etc.
Then we led the clicking users to the client's website, where the user could get acquainted with the product in more detail.
Result
Conducted 2 parallel campaigns for landing MTS and DNS. Due to high-quality optimization, we managed to reduce the rate and over fulfill the plan for clicks.
For MTS:
Click plan – 30 000
Click fact – 32 674
For DNS:
Click plan – 30 000
Click fact – 31 640
CTR - > 2.6%
Screenshots of placements
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