Case Xiaomi – BYYD
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Tasks:

• Attracting

Instruments:

• Rich Media banner
• Social-demographics and interests targeting
• Manual optimization

Geo:

Russian Federation

Implementation

Targetings

To reach the target audience, we targeted social demographic parameters and relevant interests:
• Mobile phones,
• Shopping,
• Internet shoppers,
• Online shopping, etc.
Then we led the clicking users to the client's website, where the user could get acquainted with the product in more detail.

Result

Conducted 2 parallel campaigns for landing MTS and DNS. Due to high-quality optimization, we managed to reduce the rate and over fulfill the plan for clicks.

For MTS:
Click plan – 30 000
Click fact – 32 674

For DNS:
Click plan – 30 000
Click fact – 31 640

CTR> 2.6%

Devices

Screenshots of placements

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