Case WORKINDO – BYYD
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Tasks:

• Raise the acknowledgment of the targeted audience about the service
• Attract the traffic to the website

Instruments:

• Fullscreen banners
• Optimization by placements and CTR

Geo:

Russia

Implementation

Targetings

To attract the relevant audience to the service website, we used a combination of social-demographic and interest targeting.

Socio-demographic: Male 20+ years old

User interests: Construction, Exterior finish, Home Improvement or Repair, Wood Working, Architectural design, Job Search, Preparing a CV.

Daily optimization

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

Result

Click:
• Plan: 30 000
• Fact: 30 047

Total user reach 1 493 684

Devices

Operating system

88%
Android
12%
iOS

Device manufacturers (top 5)

24%
Samsung
24%
Huawei
17%
Xiaomi
13%
Honor
12%
Apple

Screenshots of placements

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