Advertising campaign
WORKINDO
Tasks:
• Raise the acknowledgment of the targeted audience about the service
• Attract the traffic to the website
• Attract the traffic to the website
Instruments:
• Fullscreen banners
• Optimization by placements and CTR
• Optimization by placements and CTR
Geo:
Russia
Implementation
Targetings
To attract the relevant audience to the service website, we used a combination of social-demographic and interest targeting.
Socio-demographic: Male 20+ years old
User interests: Construction, Exterior finish, Home Improvement or Repair, Wood Working, Architectural design, Job Search, Preparing a CV.
Daily optimization
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Result
Click:
• Plan: 30 000
• Fact: 30 047
Total user reach 1 493 684
Device manufacturers
Operating system
Screenshots of placements
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