CREATIVES

During the campaign, we used nine fullscreen banners promoting different types of construction chemicals such as tile adhesives, grouts, waterproofing systems, thermal insulation, interior & exterior paints etc... Each banner led to the corresponding product landing page. In addition, we ran three video clips about the brand and led the users to the brand homepage.

Daily optimisation

We carried out the optimisation of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

TARGETINGS

To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic: Male/Female 25-55 years old
User interests:
• Sale/purchase of houses/apartments
• For home and garden
• Home repairs
• Interior finishing works (decoration)
• Home decoration and furniture purchase + Interests by high-income level