Advertising campaign
TAB GIDA-Usta Dönerci
Tasks:
• Increasing the brand awareness
• Promote Usta Dönerci Tombik avantaj menu
• Increase user engagement with the brand
• Promote Usta Dönerci Tombik avantaj menu
• Increase user engagement with the brand
Instruments:
• Fullscreen format
• Interest targeting
• Optimisation by apps, CTR
• Interest targeting
• Optimisation by apps, CTR
Geo:
• Turkey
Implementation
Targetings
To reach the targeted audience, we used the following mix of targeting tools.
Socio-demographic:
Male/Female 18-45 years old
User interests
• Food and Drink
• Cooking/Food
• Desserts and pastries
• Takeaway dinner
• Tea/coffee
• American cuisine
• Grill and BBQ
Daily optimization
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Result
Fullscreen banners
Clicks:
Total number of impressions 2,264,639
Device manufacturers
Operating system
Screenshots of placements
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