Кейс клиента РИВЬЕРА БИОТЕК, продукт Uro Life – BYYD
Get access

Tasks:

• Attracting target audience to the website
• Increasing the recognition of the Uro Life product against cystitis
• Stimulating the target audience to buy the product

Instruments:

• Fullscreen interstitials
• Manual campaign optimization by KPIs using Yandex Metrica
• Socio-Demographic targetings together with the relevant interests

Geo:

Moscow, St. Petersburg

Implementation

Targeting

In order to get to the target audience of the UroLife product we used the socio-demographic targetings (Female 24-45 y.o.) together with the relevant interest groups such as chronic pain, women’s health, sexual health, dating, health, medicine

Production

In order to reach the needed KPIs, BYYD production team together with the client has made a special landing page with detailed description of the product, it’s advantages, real feedbacks from the customers and possibility to order the product online from any region

Optimization

There was an ongoing optimization going on during the whole period of the campaign. Our Mobile Manager was choosing the best performing apps and Black-listing the ones that didn’t meet our requirements

Result

Because of an ongoing optimization and complex use of the instruments we could ovearreach the planned KPIs within the budget
• Clicks – Overreached by 10%
• CTR:
Plan – 1.5%
Fact – 1.53%
• Reach – 453.881 unique users
Post-click behaviour results of the campaign:
• Average time on the website – 1 minute 23 seconds
• Bounce rate – 30.9%

CTR1.53%

Devices

Device manufacturers (top 5)

44.6%
Samsung
13.4%
Huawei
8.2%
Xiaomi
3.9%
Apple
3.6 %
Lenovo
26.3%
Остальные

Screenshots of placements

Do you like this case?

Request from us unpublished cases!

Request additional cases
Share with colleagues and friends!