Case Tornado Energy – BYYD
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Tasks:

• Increasing product knowledge
• Increase brand loyalty
• Attracting the CA to the web-site
• Demand stimulation

Instruments:

• Interactive RichMedia banner with interaction mechanics
• Landing page
• Targeting on social demographics and interests
• Yandex Metric

Geo:

Russian Federation

Implementation

Targetings

The main goal was to reach the target audience of gamers interested in buying energy drinks. In order to reach the designated audience, a set of the following targets was used:

• Socio-demographic parameters: men and women age 18-25 years old
• Relevant interests: Gaming, Video/computer games, Video games, Home video games, etc.
• WL gaming applications

Production

In order to attract the audience of gamers, the RichMedia banner was made like a game with implemented interaction. The user could follow how the character of the game goes through the level, losing energy in the battle with the monsters, then a backpack appeared and the user was given a choice of Tornado Energy drinks to raise the player's energy. When choosing a drink, detailed taste information appeared. It allowed to increase user engagement and exceed KPI on CTR.

Also, there was made the landing page on our side, with the theme of the game used in the Rich Media. The landing page opens the advantages of each taste and added voting for your favorite taste to attract user attention. Landing page you can view here

Result

По завершению рекламной кампании были получены следующие показатели:
• The impressions and clicks volume have exeeded within budget
• Average CTR for both flights – 2,18%

Average time on the website:
• first flight – 00:01:24
• second flight – 00:01:47

CTR - 2,18%

Devices

Device manufacturers (top 5)

29%
Samsung
26%
Huawei
17%
Xiaomi
5%
Apple
3%
Lenovo

Screenshots of placements

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