• Attracting users to the target page
• Configuring relevant interests and White list of apps
• Targeting by socio-demographic characteristics
Targetings:
We adjusted the socio-demographic indicators for men and women aged between 28-45. And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| • Financial support • Financial planning • First steps in investing • Personal finances • Career • Career Advance Courses • Career advancement • Career improvement • Career consultations |
• Career planning • Self-Improvement • Self-Improvement courses • Hedge funds • Tax planning • News of the financial sector • Business • Business education |
Optimization:
Optimization of the mobile campaign relied on data from both the BYYD platform and Google Analytics service. During the campaign, apps were chosen based on traffic that demonstrated the best performance: low bounce rates, extended on-site duration, and minimal click/session discrepancies.
At the end of the ad campaign, we were able to reach over 892 415 users, exceeding our goals for clicks and impressions.
Average CTR rate of Fullscreen format is 1.50%, we managed to catch a rate of 1.56%.
Clicks:
Impressions: 892 415
Sessions: 8 286
Event count: 26 560
BrandLift:
Question: “Online eğitim platformlarından mesleki eğitim aldınız mı?”
- Voices of users who saw the ad for the first time: Yes 11% / No 89%
- Voices of users who saw the ad again after the end of the campaign: Yes 19% / No 81%
Geo:
Istanbul – 30,65%
Ankara – 10,87%
Izmir – 8,59%
Adana – 4,27%
Bursa – 4,14%
Others – 41,48%
Top Apps:
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