Advertising campaign
TCL
Tasks:
• Increasing awareness of the new brand
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
Instruments:
• Fullscreen
• Targeting by socio-demographic characteristics
• Targeting by users interests
• Targeting by socio-demographic characteristics
• Targeting by users interests
Geo:
• Turkey
Implementation
Targetings:
We adjusted the socio-demographic indicators for men and women aged 25-50. And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| • Mobile device • Internet consumer • Electronics • New technologies • Watching TV |
• Computers • Cable TV • Cinema • Home cinema |
Optimization:
Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer.
Result
At the end of the ad campaign, we were able to reach over 835,505 users, exceeding our goals for clicks and impressions.
We exceeded the planned number of clicks by 5%
Average CTR rate of Fullscreen format is 1.5%, we exceeded it by 32% and managed to catch a rate of 1.99%
Clicks:
Impressions: 1,620,880
GEO:
Istanbul – 32%
Ankara – 11%
Izmir – 9%
Adana – 4%
Bursa – 4%
Top Applications:
Device manufacturers
Operating system
Screenshots of placements
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