Targeting:

To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 12-77) and relevant user interests were used:

Desserts/Sweets:

• Food and beverages
• Special cuisine
• Desserts and pastries
• Healthy / low calorie food
• Baking

For precise targeting of the advertising message, we employed a combination of socio-demographic parameters and users’ relevant interests.

Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.

The chosen creative format was a Video.

Optimization:

We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.

Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.