• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
• Targeting by socio-demographic characteristics
• Targeting by users interests
Production:
Our production team created RichMedia (Siveno Cream, Siveno Soap)
Targettings:
We adjusted the socio-demographic indicators for women aged 25-40. And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| • Moms/Motherhood: • Family and parents • Toddlers and babies • Babysitters • Pregnancy • Children’s products • Women Health • Medical or health • Pediatrics • Family status: • Family and parents • Toddlers and babies • Children • Kids |
• Pregnancy • Nutrition • Pediatrics • Children’s products • Children’s books • Babysitters • Health • healthy lifestyle: • Dermatology • Health • Natural health remedies • Fitness • Allergy • Natural / Organic |
Optimization:
Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer.
Siveno Cream
At the end of the ad campaign, we were able to reach over 338,735 users, exceeding our goals for clicks and impressions.
We exceeded the planned number of clicks by 10%
Average CTR rate of Richmedia format is 2.0%, we exceeded it by 9.5% and managed to catch a rate of 2.19%
Сonversion of clicks into sessions was 9,947 this makes 63% of the total, average clicks/sessions discrepancy is no more than 40%.
Clicks:
Impressions: 28,158
Siveno Soap
At the end of the ad campaign, we were able to reach over 336,146 users, exceeding our goals for clicks and impressions.
We exceeded the planned number of clicks by 7%
Average CTR rate of Richmedia format is 2.0%, we exceeded it by 8% and managed to catch a rate of 2.16%
Сonversion of clicks into sessions was 9,141 this makes 60% of the total, average clicks/sessions discrepancy is no more than 40%.
Impressions: 709,269
Top:
Top applications:
Like this Case?
Request more unpublished cases from us