Advertising campaign
Sephora
Tasks:
• Increasing the brand awareness
• Informing users about Sephora New Year Collection
• Attracting target audience to the website
• Informing users about Sephora New Year Collection
• Attracting target audience to the website
Instruments:
Geo:
• Turkey
Implementation
Targeting:
To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic:
Female 25-54 years old
User interests:
| • Cosmetics • Body art • Fashion |
• Shopping • Online shopping • Gifts • Women health |
Optimisation:
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Result
Clicks:
We exceeded the planned number of clicks by 18%
Total number of impressions
We exceeded the planned number of impressions by 2%
CTR - 2,05%
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