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Tasks:

• Attracting target audience to the website
• Increasing the recognition of the product

Instruments:

• Video advertising
• Manual campaign optimization by KPIs using Google Analytics
• Socio-Demographic targetings together with the relevant interests

Geo:

Russian Federation

Implementation

The period of the campaign was 1 month and we used three different video ads (15 and 20 seconds)

Targeting and optimization

Our target audience were moms with kids from 3 to 12 years old. In order to target the audience correctly we used not only the socio-demographic targetings, but also such interest categories as Family and children, Flu and Viruses, Health and Medicine. During the campaign there was an ongoing daily optimization using BYYD’s platform statistics together with Google Analytics.

Result

Because of an ongoing optimization and complex use of the instruments we could ovearreach the planned KPIs within the budget

• Impressions:
Plan – 800.000
Fact – 801.079
• Completed views of the video – 67.5%
• CTR:
Plan – 4%
Fact – 4.06%

Post-click behaviour results of the campaign:
• Average time on the website – 51 seconds
• Bounce rate – 40.13%

CTR4.06%

Devices

Device manufacturers

28%
Samsung
19.4%
Huawei
15%
Xiaomi
13.6%
Apple
3%
Lenovo
21%
Остальные

Screenshots of placements

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