Advertising campaign
Saltas
Tasks:
• Increasing brand recognition
• Informing the TA about the product
• Sales promotion
• Informing the TA about the product
• Sales promotion
Instruments:
• Rich Media
• Configuring relevant interests and categories of applications
• Optimization: SSP, categories, applications
• Configuring relevant interests and categories of applications
• Optimization: SSP, categories, applications
Geo:
• Croatia
Implementation
Targeting by socio-demographic characteristics:
• Male and Female aged 18-55
Interests:
Food and beverages:
• Food and beverages
• Food products
Relevant interests:
| • Education • Adult Education • Students • Graduation from school • College • Life in college • Scholarships • Career planning • Remote education • Study at home • English as 2nd language |
• Learning foreign languages • Learning languages • Private schools • Special Education • Business Education • Arts and Entertainment • Humor • Cinema • Music • TV • Society • Dating |
Optimization:
The advertising campaign was optimized based on data from the BYYD platform.
Daily manual optimization efforts were employed to achieve a CTR higher than the planned value.
Result
Clicks:
Impressions:
At the end of the advertising campaign, we have reached 482,271 unique users, surpassing the click and impression targets and achieving a CTR of 0.84%.
Gender & Age:
CTR - 0.84%
Device manufacturers
Operating system
Screenshots of placements
Like this Case?
Request more unpublished cases from us