Selection of tools
For the high-quality implementation of the advertising campaign and the maximum coverage of the engaged audience we used the entire range of tools: banners of large formats (fullscreen), black-list of applications, the partner promo-website with competitive mechanics, placement in applications for children and family.
Optimization
During the campaign, we primarily observed apps in which the advertising was placed. Not only CTR of the particular application was important, but also its subject. We manually added to the Black list all the sources that were not suitable for any parameters, and optimization was performed several times a day. As a result we could exceed the click-through rate by 8%.
As a result of the campaign we were able to exceed click-through rate by 8%.
The average CTR for the campaign was very high even for placement of fullscreen banners, that we associate with successful optimization of a campaign and audience of the product.
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